Every lead in one place, with follow-ups so nobody slips through.
Every enquiry, lead, and customer lives in one simple CRM — not a spreadsheet you forget to open.
Who it's for
Anyone whose leads currently live across texts, DMs, a notebook, and a spreadsheet — freelancers, consultants, coaches, and local service pros, whether it's just you following up or a small team sharing the load. /for/consultants covers the pipeline side of this in more depth for a practice built on repeat and referral work.
Nothing slips through
Every enquiry, lead, and customer in one simple CRM, so a follow-up never depends on you remembering — or on checking four different inboxes before you reply.
Ace reminds you who to follow up with
And drafts the message — you approve it, it sends. The nudge and the words, done for you, so following up is a click instead of a chore you keep putting off.
A record, not just a contact
Every lead carries the history that actually matters — where they came from, what was said, what they were quoted, what they've paid. A name and a phone number isn't a customer record; the context around it is.
Connected to the rest of the business
The same customer record shows their invoices, quotes, and where they came from — not a separate tool with its own login and its own copy of the same name and phone number. Update it once, and it's correct everywhere Runza uses it.
No setup project
There's no CRM to configure before it's useful — leads from your Runza website land here automatically, and you can add anyone else by hand in seconds. No fields to design, no pipeline stages to invent before you can start using it.
Who came from where
A lead that filled out the website form, one that booked directly, and one that showed up from a referral all look different, and knowing which is which matters — it's how you learn what's actually bringing in business, instead of guessing at the end of the year.
It scales down, not just up
Most CRMs are built for a sales team and feel like overkill for a small business — stages, assignments, permissions for roles you don't have. This is sized for a small operation instead: one shared list, one inbox of who needs a reply, nothing to administer — whether it's just you or a handful of people on the account.
Follow-up that doesn't depend on memory
The hardest part of running leads solo isn't talking to people — it's remembering who you haven't talked to yet. A lead that goes quiet for a week doesn't get flagged by a spreadsheet. It gets flagged here, with the message already drafted, so the only decision left is whether to send it.
What it looks like day to day
A new enquiry comes in from the site. It lands as a lead with the message attached. Ace nudges you to reply, drafts the reply, you send it. A week later, if there's been no answer, it nudges again with a follow-up drafted from the original conversation — not a generic template, but a message that references what was actually said.
Cleaning Queen — every booking is a real customer record
Cleaning Queen is a real residential and commercial cleaning business with four flat-rate service tiers and real named customer reviews on its Runza site — the kind of business where a missed follow-up is a lost booking, not just an annoyance.
See Cleaning Queen's site breakdown →Questions, answered
How is this different from a spreadsheet or my notes app?+
It's built for follow-up, not just storage: Ace tracks who's waiting on a reply and drafts the message, instead of you scanning rows to remember.
Do I have to manually add every lead?+
No — leads from your Runza website land in the CRM automatically. You can add anyone else (a referral, a call, a DM) by hand in seconds.
Does it replace my email or texting?+
No, it sits alongside them. It's where every lead and customer lives as one record, with the history of what's been said and owed.
Is this a separate product I have to log into?+
No — it's part of Runza, using the same login and the same customer data as your website, invoicing, and marketing.
What happens to a lead once they become a paying customer?+
The same record carries forward — their invoices and quotes show up against the same name, instead of starting a new file in a different tool.
See how this fits with everything else Runza runs for you.